1. Come Prepared
A show like the International Franchise Expo offers an overwhelming number of business opportunities. Allow for a good few hours to work the show and speak to the relevant people. Remember, you are there primarily to gather information so give yourself enough time to do the rounds.
2. Your Catalogue is Your Guide
Work the show using the catalogue. Mark those franchisors that interest you and make note of key peoples names and telephone numbers. You will need to refer to them later when you do an assessment of what you saw and what you intend following
The Franchise Association of Southern Africa (FASA), which owns the International Franchise Expo (IFE) which takes place at the Sandton Convention Centre from the 26th to the 28thth May 2011 encourages all new entrepreneurial concepts but remains committed to encouraging those new enterprises to look at franchising to expand their footprint. With franchising offering a proven business format, visitors have come to associate IFE with ethical franchising options that will let people go into “business for themselves but not by themselves”. Its aim is to encourage more new business ventures to consider the franchise route and commit to
Buying into a franchise is an ideal way to start a small business and become self-employed. Compared to the risks of going it alone, it is well-worth looking at franchising as a sound option. You get a head start, without having to do all the preliminary research and can rely on a turn key operation that will get you in business from day one.
Should you decide to go the franchise route, you will need to fit the criteria of what makes a good franchise by being:
- Familiar will all aspects of franchising – this will ensure that you know



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